By Paddy Rangappa

ISBN-10: 8193355229

ISBN-13: 9788193355220

Spark addresses the real factor of becoming bands in an more and more aggressive, crowded marketplace position. Written via a professional in advertising and marketing, here's a ebook that demystifies the esoteric topic of brand-building. Spark achieves this by means of offering a pragmatic framework. It handholds the reader throughout the a number of levels of brand-building—how to generate an perception to handle a selected enterprise problem; the best way to build an entire marketing strategy round it; and the way to leverage the sort of plan for profit progress. wealthy in case-studies of winning worldwide manufacturers like Dove, McDonald’s and Vicks VapoRub, and replete with brainstorming tips and catchy acronyms for constructing winning model campaigns with advert businesses, Spark bargains a lifeline to the pro dedicated to construction and nurturing a strong brand.

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Spark: The Insight to Growing Brands by Paddy Rangappa


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