By M. Blades,C. Oates,F. Blumberg,B. Gunter

ISBN-10: 0230252028

ISBN-13: 9780230252028

ISBN-10: 1349321702

ISBN-13: 9781349321704

this crucial resource for college students, researchers, advertisers and oldsters reports the debates and provides new study approximately advertisements to young ones. Chapters conceal nutrients and alcohol advertisements, the results of product placement and new media advertisements, and the function of oldsters and academics in supporting kids to profit extra approximately advertising.

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This crucial resource for college students, researchers, advertisers and oldsters reports the debates and provides new learn approximately advertisements to kids. Chapters conceal nutrition and alcohol ads, the results of product placement and new media ads, and the function of oldsters and academics in assisting little ones to benefit extra approximately advertisements.

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Advertising to Children: New Directions, New Media by M. Blades,C. Oates,F. Blumberg,B. Gunter


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