By Robert R. Ebert

ISBN-10: 0786474203

ISBN-13: 9780786474202

A profession engineer at Studebaker, Harold E. Churchill grew to become president of the lately merged Studebaker-Packard company in 1956, at a time whilst funds have been shaky and an getting older product line used to be wasting flooring to the large 3. fast launching a software of “realism and customary sense,” he targeted the company’s energies on a couple of chosen industry segments the place he observed possibilities for achieve. His imaginative and prescient for a compact economic system automobile resulted in the Lark, the hit version that Studebaker desperately needed.
This thorough exam of Churchill’s management of Studebaker-Packard attracts upon Board of administrators mins, inner files, oral histories and media experiences in developing an in depth account of those an important years. as well as protecting the automobiles and vans produced less than Churchill intimately, it heavily lines Churchill’s activities as president and analyzes his motivations, the pressures he confronted, his management variety and the good fortune or failure of his tenure.

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Champion of the Lark: Harold Churchill and the Presidency of Studebaker-Packard, 1956–1961 by Robert R. Ebert

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