By Aswin Punathambekar

ISBN-10: 0814729495

ISBN-13: 9780814729496

ISBN-10: 0814771890

ISBN-13: 9780814771891

From Bombay to Bollywood analyzes the transformation of the nationwide movie in Bombay right into a transnational and multi-media cultural company, which has become often called Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how family among kingdom associations, the Indian diaspora, circuits of capital, and new media applied sciences and industries have reconfigured the Bombay-based industry’s geographic achieve. supplying in-depth bills of the workings of media businesses and media execs, Punathambekar has produced a well timed research of the way a media within the postcolonial international has come to assert the worldwide as its scale of operations.
 
Based on broad box examine in India and the united states, this ebook deals empirically-rich and theoretically-informed analyses of ways the imaginations and practices of pros provide form to the media worlds we inhabit and have interaction with. relocating past a spotlight on a unmarried medium, Punathambekar develops a comparative and built-in process that examines 4 varied yet interrelated media industries--film, tv, advertising and marketing, and electronic media. providing a path-breaking account of media convergence in a non-Western context, Punathambekar’s transnational method of knowing the formation of Bollywood is an cutting edge intervention into present debates on media industries, construction cultures, and cultural globalization.

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From Bombay to Bollywood: The Making of a Global Media Industry (Postmillennial Pop) by Aswin Punathambekar


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