By Sally Hogshead

ISBN-10: 0062230697

ISBN-13: 9780062230690

ISBN-10: 1483004856

ISBN-13: 9781483004853

Sally Hogshead believes the best worth you could upload is to turn into extra of yourself.

Hogshead rose to the pinnacle of the ads career in her early 20s, writing advertisements that interested thousands of shoppers. Over the process her advert profession, Sally received 1000s of awards for creativity, copywriting, and branding, and was once essentially the most offered advertisements copywriters correct from commence of occupation, together with nearly each significant foreign advertisements award.

She often looks in nationwide media together with NBC's this day exhibit and the hot York occasions. Hogshead used to be lately inducted into the Speaker corridor of reputation, the industry's maximum award for pro excellence. Her ads paintings hangs within the Smithsonian Museum of yank History.

The technological know-how of fascination relies on Hogshead's decade of analysis with 250,000 members, together with dozens of Fortune 500 groups, countless numbers of small companies, and over one thousand C-level executives.

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