By Blain Roberts

ISBN-10: 1469614200

ISBN-13: 9781469614205

ISBN-10: 1469629860

ISBN-13: 9781469629865

From the South's festival queens to the significance of attractiveness parlors to African American groups, you may see the methods good looks is enmeshed in southern tradition. yet as Blain Roberts indicates during this incisive paintings, the pursuit of attractiveness within the South was once associated with the tumultuous racial divides of the sector, the place the Jim Crow-era cosmetics got here of age promoting the belief of make-up that emphasised whiteness, and the place, within the Nineteen Fifties and Sixties, black-owned attractiveness retailers served as an important websites of resistance for civil rights activists. In those instances of strained relatives within the South, good looks grew to become a signifier of strength and affluence whereas it bolstered racial strife.

Roberts examines a variety of attractiveness items, practices, and rituals--cosmetics, hairdressing, garments, and sweetness contests--in settings that variety from tobacco farms of the nice melancholy to Nineteen Fifties and Sixties collage campuses. In so doing, she uncovers the position of girl good looks within the fiscal and cultural modernization of the South. through exhibiting how battles over good looks got here to a head through the civil rights flow, Roberts sheds new mild at the strategies southerners used to withstand and attain desegregation.

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Pageants, Parlors, and Pretty Women: Race and Beauty in the Twentieth-Century South by Blain Roberts


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