By Joseph Cazier
This pioneering examine indicates that during addition to belief, a cost congruence procedure may be hired to cost greater costs and elevate disclosure of private info. price congruence displays shared ideals among the enterprise and the shopper. in reality, the writer reveals that price congruence is extra robust than belief in fostering those wanted outcomes.
Value Congruence and belief on-line is needs to examining for any supervisor fascinated with pricing, privateness matters, and business plan on-line. advertising teachers also will locate nice price within the rigorous and special approach and version hired. the consequences are an important increase in our figuring out of ways to successfully marketplace online.
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Value Congruence and Trust Online: Their Impact on Privacy and Price Premiums by Joseph Cazier
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