By Gerrit Heinemann,Kathrin Haug,Mathias Gehrckens

ISBN-10: 3658012994

ISBN-13: 9783658012991

Die digitale Revolution lässt leading edge Geschäftsmodelle im E-Commerce entstehen, welche die Erwartungen der Kunden an Produktverfügbarkeit, Preistransparenz, carrier und Beratung nachhaltig verändern. Für Unternehmen, die ihr Geschäftsmodell auf die veränderten Kundenanforderungen ausrichten, gewinnt Geschwindigkeit und richtiges Timing („ePace“) zunehmend an Bedeutung. Der dadurch gewonnene Kundenmehrwert als Ausgangspunkt ist über Geschäftsmodellgestaltung, company und Prozesse umzusetzen. Dieses betrifft auch moderne Formen der Vertikalisierung und beansprucht das komplette Managementspektrum von der Innovation bis hin zur Transformation. Im Rahmen einer ganzheitlichen Managementbetrachtung, werden alle relevanten Aspekte innovativer Geschäftsmodelle im E-Commerce dargestellt und anhand aktueller Praxis-Beispiele von namhaften Unternehmen der digitalen Welt (wie z. B. ProSiebenSat1, Springer Fachmedien, Douglas, CBR, Reuter-Bad, ZEIT on-line, Otto staff, Sellaround, Kaufmann Mercantile, dgroup, u.a.) verdeutlicht.

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Digitalisierung des Handels mit ePace: Innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile (German Edition) by Gerrit Heinemann,Kathrin Haug,Mathias Gehrckens

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