By Tracy Tuten,Tracy L. Tuten

ISBN-10: 031337239X

ISBN-13: 9780313372391

Every day, enterprise leaders examine the shift in crucial company practices and consumer-buying habit led to through the net. This two-volume set introduces readers to those shifts and exhibits them the best way ahead.

Enterprise 2.0: How know-how, eCommerce, and net 2.0 Are reworking company Virtually considers degrees of impression for firms embracing firm 2.0—macro and micro. quantity one considers the strategic parts of the company, with emphasis at the particular instruments to be had; purposes within the association equivalent to content material administration, public kinfolk, and cloud computing; and directions for safeguarding the association, together with felony most sensible practices. quantity considers the behavioral elements of the firm, together with human source implications and purchaser habit relating to social media. The managerial implications of company 2.0 also are explored, with a spotlight at the use of digital groups, recruiting with social media, and organizational habit in a digital surroundings, between different topics.

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Enterprise 2.0: How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually by Tracy Tuten,Tracy L. Tuten


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