By Dominik Kosorin
ISBN-10: 8026096118
ISBN-13: 9788026096115
This ebook bargains the 1st complete advent to the realm of programmatic ads. while you're new to this innovative expertise, it's going to assist you get speedy in control. The e-book is deliberately quite brief and dense, so it may be learn over a weekend – after which stored in your table for reference.
Here's a short overview:
Chapter one outlines the elemental applied sciences allowing programmatic ads – equivalent to cookies, pixels, banner advertisements, or advert exchanges.
Chapter two introduces the programmatic surroundings and its a number of gamers, together with publishers, advertisers, SSPs, DSPs, DMPs, business enterprise buying and selling desks, and an important bodies.
Chapter three is devoted to programmatic advert buying and selling, with unique recognition given to the real-time bidding (RTB) public sale, function of the Deal identification, and writer prioritization together with header bidding.
Chapter four is all approximately facts and advert focusing on. Retargeting and diverse prospecting strategies are lined, together with contextual concentrating on, behavioral focusing on, and look-a-like modeling.
Chapter five expands the scope of this e-book into cellular. cellular cookies, cross-device id suggestions, or position information are lined here.
Chapter six deals an outline of the present matters mentioned around the electronic advert – together with fraud, viewability, attribution, advert blocking off, or privacy.
Chapter seven is set new codecs on hand programmatically, reminiscent of wealthy media, video, or local. It additionally covers new programmatic channels together with television, audio or print.
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Introduction to Programmatic Advertising by Dominik Kosorin
by Edward
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