By Slawka Scarso,Luciana Squadrilli,Rita Lauretti

ISBN-10: 8868954826

ISBN-13: 9788868954826

L’export è oggi un canale essenziale consistent with los angeles crescita delle aziende agroalimentari italiane. Ampliare il proprio mercato non è consistent withò una scelta da prendere alla leggera: richiede investimenti ingenti e los angeles competizione è molto strong point.
Non c’è spazio in step with l’improvvisazione. Questo quantity vuole fornire tutti gli strumenti che possono servire a un’azienda piccola o grande consistent with some distance fruttare i propri investimenti nei mercati stranieri.

Una guida completa e operativa, ricca di dati e immagini a colori, in keeping with promuovere e vendere il nutrition & Wine all’estero:
• analisi interna dell’azienda, scelta e analisi del mercato;
• i principali attori dell’export, le normative e le certificazioni;
• comunicare il Made in Italy: il nome, l’etichetta, lo storytelling;
• creare un sito internet export-oriented;
• sviluppare i rapporti con i patron e gli importatori;
• partecipare alle fiere e agli eventi internazionali;
• casi pratici di aziende che ce l’hanno fatta.

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Marketing dei prodotti enogastronomici all'estero: Guida completa per l’export delle eccellenze italiane (Italian Edition) by Slawka Scarso,Luciana Squadrilli,Rita Lauretti


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