By RICCARDO GUGGIOLA

ISBN-10: 8863107793

ISBN-13: 9788863107791

Il programmatic advertisements è un modo di comprare e vendere spazi pubblicitari in maniera automatizzata mediante l’utilizzo di piattaforme in cloud come DSP, SSP e DMP, che processano dati in pace reale in line with erogare annunci mirati e rilevanti in step with gli utenti diminuendo l. a. dispersione di funds. Non occorre essere ingegneri according to capire il programmatic, tuttavia è necessario acquisire competenze ben specifiche. Questo quantity risponde proprio all’esigenza di tutti i professionisti che hanno a che fare con il advertising e pubblicità, e soprattutto con il electronic media, che vogliono padroneggiare al meglio los angeles tematica. Tratteremo il programmatic con un approccio teorico e pratico. Approfondendo los angeles terminologia, gli acronimi, i modelli di gestione, le strategie e gli approcci legati alla pubblicità guidata dai dati. Benvenuti nell’era dell’advertising expertise, meglio conosciuta come advert tech, dove automatizzazione e ottimizzazione sono le parole chiave.

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Programmatic Advertising per MARKETING PEOPLE: Pubblicità guidata dai dati? Sì grazie! Una guida per usare il programmatic nella tua prossima campagna pubblicitaria (Italian Edition) by RICCARDO GUGGIOLA


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