By Glen Gilmore

ISBN-10: 0071799605

ISBN-13: 9780071799607

How to prevent felony Pitfalls on Social Media

Social media is the place your clients are--so it is the place your corporation needs to be. regrettably, this house is jam-packed with land mines which may obliterate your genuinely-earned good fortune within the time it takes to click on a mouse. Written in easy-to-understand, available language, Social Media legislation for Business unearths your felony rights and obligations within the fast-moving and ever-changing social media panorama. learn the way to:

Create a social media coverage in your company * Recruit, rent, and fireplace via social media * proportion content material with no getting sued * weblog and run contests * Draft disclosure necessities in electronic advertising

"Glen Gilmore stands by myself because the authority on social media legislations. Social Media legislation for Business should still develop into a prepared reference for enterprise leaders and electronic marketers." -- MARK SCHAEFER, bestselling writer of Return on Influence

"Required interpreting not just within the school room, but additionally within the boardroom--and in any company the place humans care approximately getting social media advertising right." -- PETER METHOT, dealing with director of govt schooling at Rutgers enterprise School

"A layperson's blueprint for minimizing the felony dangers of social media advertising and marketing, whereas maximizing the possibilities for electronic advertising success." -- AMY HOWELL, founding father of Howell advertising thoughts and coauthor of Women in excessive Gear

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Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines: A Practical Guide ... Stepping on Legal Landmines (Business Books) by Glen Gilmore


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