By Gabriele Carboni
ISBN-10: 8820375044
ISBN-13: 9788820375041
Le dimensioni di fatturato, l'organico aziendale o los angeles scarsa liquidità a disposizione sono fattori che costituiscono un serio ostacolo alla possibilità di sviluppare rapporti economici duraturi con l'estero. Tali fattori finiscono spesso in line with precludere buone prospettive di espansione consistent with l'impresa; in alcuni casi arrivano a escludere a priori le opportunità di apertura verso i mercati esteri.
I social media e gli altri canali di comunicazione internet possono essere invece los angeles risposta consistent with superare tali hole. Questa guida pratica, arricchita dai casi di studio di alcune PMI italiane, offre le competenze e gli strumenti utili a definire una strategia di comunicazione internet in line with l'internazionalizzazione e consistent with incrementare il commercio con l'estero, scavalcando le difficoltà e condividendo strategie, obiettivi e risorse.
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Strategie web per i mercati esteri (Italian Edition) by Gabriele Carboni
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