By Tawfik Jelassi,Albrecht Enders,Francisco J Mart'nez-L-pez
ISBN-10: 0273757873
ISBN-13: 9780273757870
Strategies for E-Business provides sensible and compact insurance of the foremost options linking approach and e-business, illustrated via unique case reports. Ideal for MBA scholars and higher point undergraduates, this publication utilises vast study, strategic frameworks, a methodological toolset and unique real-world case experiences to hyperlink e-business to total company method. It builds know-how and sharpens scholars' analytical figuring out of the way businesses have built and carried out digital and cellular trade suggestions within the genuine global and the problems and demanding situations that e-commerce recommendations and functions present.
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Extra info for Strategies for e-Business: Creating value through electronic and mobile commerce CONCEPTS AND CASES
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Strategies for e-Business: Creating value through electronic and mobile commerce CONCEPTS AND CASES by Tawfik Jelassi,Albrecht Enders,Francisco J Mart'nez-L-pez
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