By Zeinab Karake-Shalhoub
ISBN-10: 1567204724
ISBN-13: 9781567204728
Karake-Shalhoub makes use of enterprise concept to flooring her empirical research of greater than a hundred e-commerce corporations during this hugely readable exam of belief in e-commerce relational exchanges. She identifies a number of trust-building measures, together with privateness statements, the life of a primary privateness officer, and a depended on third-party seal of approval; businesses are then evaluated in accordance with an index of these belief developers. She demonstrates that there's a optimistic dating among administration possession and belief, and that managers who fail to guard the pursuits in their stockholders-as good as their own-will by no means achieve shopper loyalty. Any company contemplating a circulate into e-commerce, or re-evaluating an past funding in affiliate internet marketing and retailing, will gain vastly from Karake-Shalhoub's insights.
The timeliness of this study—the first of its kind—and its exact agency-theory viewpoint permit for an research of the appropriateness of e-business and e-commerce for sure companies. What are e-commerce companies which are constructing loyalty and development belief doing another way than their much less winning opponents? How are profitable businesses relocating from conventional functions to the recent breed of built-in e-commerce architectures? Karake-Shalhoub solutions those and different urgent questions for senior and mid-level managers and strategic planners, company executives charged with incorporating an e-commerce method into their long-range plans, leader privateness officials, regulatory policymakers, and scholars of e-commerce, consumer courting administration, and on-line marketing.
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Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective by Zeinab Karake-Shalhoub
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