By Bikramjit Rishi,Subir Bandyopadhyay

ISBN-10: 1138679178

ISBN-13: 9781138679177

ISBN-10: 1138679186

ISBN-13: 9781138679184

In a short while span, social media has remodeled verbal exchange, in addition to the best way shoppers purchase, stay and make the most of services. realizing the views of either shoppers and agents may also help companies to layout, strengthen and enforce higher social media advertising options. although, educational examine on social media advertising has now not saved speed with the sensible purposes and this has ended in a severe void in social media literature. This new textual content expertly bridges that void.

Contemporary concerns in Social Media provides the main innovative findings in social media advertising, via unique chapters from various the world’s top experts within the zone.

Topics include:

• the shopper trip in a social media world

• Social media and buyer courting administration (CRM)

• Social media advertising ambitions and objectives

• Social media and recruitment

• Microblogging strategy

And many more.

The booklet is perfect for college kids of social media advertising, social media advertising pros, researchers and academicians who're attracted to figuring out extra approximately social media advertising and marketing. The publication also will turn into a reference source for these businesses which are looking to use social media advertising for his or her manufacturers.

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Contemporary Issues in Social Media Marketing by Bikramjit Rishi,Subir Bandyopadhyay

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