By Li Wanqiang
ISBN-10: 1259584534
ISBN-13: 9781259584534
How one small tech corporation received clever approximately social media and turned "China's new cellphone king" (CNN)
In this unique within examine the outstanding upward push of Xiaomi—the new phone corporation that’s giving Apple a run for his or her money—cofounder Li Wanqiang stocks the secrets and techniques at the back of the viral advertising concepts, R&D techniques, and user-driven pleasure that grew to become a small tech start-up right into a world-class participant. You’ll discover:
- How Xiaomi turned the 3rd greatest phone maker within the world—in simply four years' time
- How the cofounders landed their first million users—without spending a dime on advertising
- How Xiaomi used social media to construct extraordinary model attractiveness and word-of-mouth momentum
- What each enterprise can research from Xiaomi's confirmed good fortune in buyer engagement, viral advertising and marketing, and state of the art product development
Already an quick bestseller in China, Wanqiang's eye-opening ebook offers a thrilling new enterprise version for today’s flatter, swifter global of online marketing and user-inspired innovation. irrespective of how mammoth or small your enterprise, The Xiaomi Way can help you even the enjoying box, enhance items humans will love, unfold the observe via social media, and switch buyers into passionate, lifelong fans.
Includes a foreword through Lei Jun, Xiaomi CEO.
Read Online or Download The Xiaomi Way Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World (Business Books) PDF
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The Xiaomi Way Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World (Business Books) by Li Wanqiang
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